The global fashion movement that was born by a tragedy.
It is a movement that was born by an unexpected event, on April 24, 2013, the collapse in Bangladesh of the Rana Plaza building that shook the textile industry, the textile companies did not order the eviction when they warned of the presence of cracks and this led to a great tragedy, which caused 1,134 deaths and more than 2,000 injured, mostly women.
We are all responsible for this tragedy, because we are tempted by the prices of “cheap” clothing but we do not ask ourselves what is behind it, such as slavery and labor exploitation. This had to happen for us to realize that what we were buying to wear may not be according to our values.
The fashion revolution was founded by the fashion designers Carry Somers and Orsola de Castro, it is a non-profit organization, its objective is to be a global movement that unifies the voice and efforts of people and institutions to improve the way it is produced, and consume fashion.
What the Fashion Revolution intends is that we ask ourselves two questions: Who made your clothes? and How were your clothes made? So that we become aware when buying a garment, and that we pressure companies to be more transparent in terms of processes, and also to respect both labor and human rights.
We must reflect more on our role as consumers and the hidden reality of the fashion industry.
Ask a brand # Who Made My Clothes?